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A Nudge to Net Zero

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The Problem: Many individuals and organisations want to achieve net-zero status, but are not confident how to go about it


The Solution: Government should setup a Net Zero Fund and associated Certification Scheme


The UK is committed to achieve net-zero status by 2050, and there is a simple scheme the government could create to help achieve that and disperse the cost.


A Net-Zero Scheme would enable any individual or business to calculate their annual emissions, identify actions to take to reduce emissions, and offset what remains; if they do all three, they will be certified as net-zero.


The tools to do this already exist online, however there are so many different websites and schemes, it is difficult for people to know which are the best.


By creating a national, government backed scheme, both individuals and businesses could achieve net-zero rapidly.

From the business perspective, as one or two companies in a particular field went net-zero, it would create pressure for all to follow.


For individuals, it offers a conspicuous symbol of their green credentials; a badge on social media or a certificate on the wall, for example, would create a visible symbol of an individual’s sustainability and offers the opportunity for it to become a trend throughout the country, particularly as celebrities and influencers became certified.


The key to such a scheme is simplicity; making it as quick and easy as possible to calculate emissions and then offset them and making the actions to reduce emissions as simple as possible as well.


As the scheme becomes more established, the measurement tools could become more precise, and a cottage industry of businesses would develop to provide better and easier data to more accurately measure emissions.


As for the offset, in the early stages this could be standard projects such as fuel-efficient stoves and tree-planting, but as the Net-Zero Fund grew in value it would become more innovative and complex; for example, funding R&D for new technologies to support the fight against climate change.


To make the scheme as easy as possible to adopt, it would be on the government website, an option on all self-assessment tax returns, and an option for all company account submissions to Companies House; all companies that completed the Net-Zero Scheme would be certified as such on Companies House and could display the badge on their website, allowing easy checking for fraud, and random audits could also be conducted on businesses thought to be cheating the system by understating their emissions.


The scheme would also provide the UK with reams of data to identify the slowest-moving areas and then apply more efforts to reducing their emissions.


This scheme in effect creates a voluntary carbon tax and enables government to assess the impact of such a tax on economic activity in different areas of the economy, all without the political risks of implementing a mandatory tax.


It also points to a general method that could be used more widely to raise funds for the public purse; create such ‘voluntary’ taxes and provide a benefit in return (such as the Net-Zero badge) and people will willingly pay money that they would resent if it was mandatory.


In sum, a helpful ‘nudge’ to net-zero.

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The Bat and Bear Story

There is a story about a Canadian phone company's telegraph lines being damaged by snow and the CEO asking his staff for solutions, saying no idea was too crazy to be considered.


The first two  proposals were to send a man with a baseball bat out to whack the telegraph poles, and to put a pot of honey on top so bears would shake them to retrieve the honey.


Neither idea worked, but they pointed the way to the eventual solution; flying a helicopter along the lines to blow away the snow.


That story was the inspiration for creating the Bat and Bear website to suggest short and simple solutions to the world’s biggest and smallest problems.


Not every idea will work exactly as set out in the posts, and some may not work at all, but the hope is they offer interesting and novel approaches that sow the seeds of eventual success.

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